Brief
A conceptual brand in men’s underwear to replace the traditional utilitarian image of tried and true standards like Fruit of the Loom or Hanes. Targeted at the working-class demographic who wants an edgier style than the status-quo.
Media
A conceptual brand in men’s underwear to replace the traditional utilitarian image of tried and true standards like Fruit of the Loom or Hanes. Targeted at the working-class demographic who wants an edgier style than the status-quo.