I.C.O.N. was known as one of the top beauty companies in Spain when they came to Version-X to help them break out in the U.S. with a sleek new look. I worked closely with I.C.O.N. to build a strong brand identity and platform that carried them through many years of their U.S. debut and beyond. From branding and collateral to packaging and displays to web content and tradeshows, I helped I.C.O.N. evolve their own unique visual identity with crisp lines and contrasting colors that made them stand out in the crowd.