Brief

I.C.O.N. was known as one of the top beauty companies in Spain when they came to Version-X to help them break out in the U.S. with a sleek new look. I worked closely with I.C.O.N. to build a strong brand identity and platform that carried them through many years of their U.S. debut and beyond. From branding and collateral to packaging and displays to web content and tradeshows, I helped I.C.O.N. evolve their own unique visual identity with crisp lines and contrasting colors that made them stand out in the crowd.

Media
I.C.O.N. Product Line I.C.O.N. Regimedy Box I.C.O.N. Regimedy Box I.C.O.N. Salon Boxes I.C.O.N. Marketing Book I.C.O.N. Marketing Book I.C.O.N. Marketing Book I.C.O.N. Magazine I.C.O.N. Magazine I.C.O.N. Magazine I.C.O.N. Marketing Book I.C.O.N. Marketing Book I.C.O.N. Marketing Book